Brand Positioning & Development
Defining what a business stands for, what makes it distinctive and how its positioning translates into identity, messaging and market presence.
Strategic Brand, Marketing & Communications Advisor
Bringing clarity and structure to brands.
I help businesses and international groups define their positioning, structure their brands and bring coherence to their marketing and communications. Working alongside leadership, I turn strategic direction into a clear identity, a consistent narrative and a coordinated market presence.
Explore my work
When businesses evolve, their brands need direction.
An acquisition. A newly formed group. A portfolio of established businesses. A change in positioning.
These moments raise important questions: what connects the businesses, what should remain distinctive, and how should the organisation present itself?
This is where I step in.
I work with leadership teams to clarify the proposition, define the relationships between brands and establish the foundations for consistent marketing and communications across the organisation.
GROUP CREATION · ACQUISITION · BRAND ARCHITECTURE · INTEGRATION · POSITIONING · CORPORATE COMMUNICATIONS
Expertise
From brand direction to consistent delivery.
My work brings together brand strategy, marketing and communications, creating the structure and coherence an organisation needs to present itself clearly.
Group Brand Architecture & Alignment
Establishing clear relationships between a parent group and its businesses, balancing a coherent group identity with the strengths and recognition of individual brands.
Marketing & Communications Structure
Setting the priorities, plans, responsibilities and tools that enable teams and partners to work consistently towards a shared direction.
Brand Implementation & Market Presence
Leading the translation of strategy into websites, corporate materials, communications and digital touchpoints, coordinating teams, agencies and specialist partners.
What I do
From fragmented businesses to one compelling group story.
I work directly with founders, CEOs and leadership teams, providing the strategic direction and hands on momentum needed to build brands that support growth.
01
Group positioning & brand architecture
Defining the group proposition, audience priorities, portfolio logic and the role of each business, so the organisation is understood as more than the sum of its parts.
02
Marketing & communications strategy
Building focused strategies, roadmaps and governance that connect corporate ambition with practical market facing action across geographies and operating companies.
03
Brand transformation & digital presence
Leading identity evolution, websites, messaging systems, corporate materials and content ecosystems from strategic brief through to launch.
04
Interim & fractional leadership
Embedding at senior level to create direction, coordinate partners, align stakeholders and deliver during periods of transition, integration or accelerated growth.
LATEST MANDATES
Selected mandate · Greece
Deep Wave Maritime Technologies Group
Building one group from multiple businesses.
Following the creation of Deep Wave Maritime Technologies, bringing together several established maritime technology businesses within one group, I was appointed Interim Group Marketing Director to help define the new organisation, establish its corporate positioning and build the foundations for its international market presence.
The situation
A newly formed multi company group needed to move from a collection of individual businesses to a coherent corporate organisation, while preserving the specialist expertise, market recognition and commercial equity of its portfolio companies.
The mandate
Create a clear group proposition and corporate platform capable of bringing the businesses together, strengthening their collective market presence and supporting the group’s next stage of development.
The outcome
A unified corporate platform providing the strategic foundations for Deep Wave and its businesses to present themselves to the market with greater clarity, consistency and collective strength.
My role
Interim Group Marketing Director / Strategic AdvisorWorking alongside executive leadership and across the portfolio companies, I led the strategic marketing and brand transformation from definition through implementation.
The transformation
Group positioning
Defining how the new parent group should position itself within the international maritime technology market.
Brand architecture
Creating a coherent relationship between the group and its portfolio businesses while protecting the individual equity of each company.
Corporate narrative
Establishing the group proposition, messaging and communications foundations required to communicate consistently across stakeholders and markets.
Market presence
Leading the development of the corporate and digital ecosystem required to establish a credible, unified international presence.
Leadership & implementation
Coordinating leadership, portfolio companies, agencies and specialist partners to translate the strategy into execution across the organisation.
Selected mandate · United Kingdom
Tendra Technical Services Group
Creating one platform for scalable growth.
Following the formation and continued growth of Tendra Technical Services Group, bringing together specialist engineering and hard services businesses, I was appointed Fractional Group CMO to define the group narrative, strengthen its corporate presence and create the marketing foundations required for its next stage of development.
The situation
A growing investment backed group needed to articulate the value of its combined businesses while preserving the local reputation, technical capability and specialist strengths of its operating companies. As the Group entered a major transformation and growth phase, it was looking to align its brands, messaging, and digital presence across multiple operating companies and to establish the foundation for a unified, data-driven marketing function.
The mandate
Leading the Group’s brand and marketing transformation, creating a unified proposition and professional corporate platform able to communicate the group’s broader capability, strengthen stakeholder confidence and support scalable growth. The mission combines hands-on execution with strategic oversight, working closely with leadership to drive immediate visibility and prepare for scalable growth.
The outcome
A clearer group story and strengthened digital and communications platform, giving Tendra a more coherent presence for clients, investors, prospective businesses and talent.
My role
Fractional Group CMO / Strategic AdvisorWorking with the leadership team and operating companies, I led the group’s positioning, storytelling and marketing transformation, translating strategic priorities into a coherent brand and market presence.
The transformation
Group proposition
Defining how the group creates value by bringing complementary technical services businesses together around client needs.
Audience strategy
Creating one core story with clear pathways for clients, investors, prospective operating companies and talent.
Corporate narrative
Building a consistent messaging framework around technical capability, local strength, accountability and lifecycle value.
Digital presence
Leading the strategy, structure and delivery of the new corporate website and supporting communications tools.
Leadership & implementation
Aligning leadership, internal stakeholders and external specialists to move from strategic definition to launch and ongoing development.
Testimonials
Trusted by leaders navigating change.
“Paula has worked with two of the businesses in my portfolio, Deep Wave Maritime Technologies Group and Tendra Technical Services, helping both to sharpen their positioning, brand identity and digital presence. She has an impressive ability to understand a business quickly, identify what makes it distinctive and translate that into a clear, credible and compelling proposition.
Her work has extended well beyond visual design. She combines strategic thinking with creativity and a strong commercial awareness, ensuring that the brand and website genuinely reflect the ambition of the business and resonate with its target audiences.
Paula is thoughtful, highly professional and extremely easy to work with. She listens carefully, challenges constructively and takes real ownership of the outcome. The quality of her work across both businesses has been excellent, and the resulting websites and branding represent a significant improvement.
I would have no hesitation in recommending Paula to any leadership team looking for a strategic brand adviser who can bring clarity, creativity and commercial discipline to their positioning and communications.”
How I work
Advise. Lead. Transform.
Different challenges require different levels of involvement.
I work flexibly with CEOs, founders, investors and leadership teams, from ongoing strategic counsel to embedded executive leadership and defined transformation mandates.
Special projects
I also undertake selected strategic projects requiring experienced external leadership and a combination of senior level thinking and hands on delivery.
Advise
Strategic Advisor
Independent senior counsel for leaders navigating important decisions around growth, positioning, transformation and international development.
I bring an external perspective, challenge thinking and work alongside leadership to help define the direction at critical moments in the business.
Lead
Fractional / Interim Executive
Embedded senior leadership when an organisation needs experienced capability without immediately creating a permanent executive role.
I step into the business and take ownership of the relevant workstream, defining the direction, aligning stakeholders and coordinating internal teams, agencies and partners through execution.
Mandates can include Fractional CMO, Interim Group Marketing Director and senior marketing or communications leadership roles.
Transform
Transformation Mandate
A defined 3 to 12 month engagement built around a significant moment in the organisation’s development.
Typical mandates include group creation, post acquisition alignment, corporate repositioning, portfolio integration and international expansion, from strategic definition through implementation.
Who I work with
Different businesses. Similar moments of change.
Investment Firms
Private Equity · Venture Capital · Family OfficesSupporting investors and their portfolio companies when additional senior capability is required around transformation, positioning, integration or international development.
Portfolio & Investment Backed Companies
Working with leadership teams following investment, acquisition or consolidation to create clarity, align businesses and brands and build the platform for the next stage of growth.
Founders & CEOs
Acting as a strategic partner to leaders navigating an inflection point, from professionalisation and repositioning to international expansion or wider business transformation.
International Groups
Supporting organisations through initiatives that cross businesses, functions or markets and require experienced external leadership.
About Me
A senior partner at the intersection of strategy and delivery.
Over nearly two decades, I have built my career across PR, marketing, communications and events, working in Monaco, Paris and internationally across luxury, hospitality, yachting, automotive, maritime technology and technical services.
That evolution has led to mandates with newly formed international groups bringing together several established businesses. I work as a trusted extension of leadership, bringing an outside perspective, senior level judgement and the practical experience to turn decisions into meaningful market presence.
Alongside my consulting work, I lecture in communication and brand strategy at the International University of Monaco.
19+years of experience
Internationalmarket experience
1:1senior leadership partnership
Contact
Book an intro call.
Let’s discuss where your business is today, what comes next and how strategic advice or senior leadership could help you move forward.
- Based
- Monaco
Operating EU + UK - Languages
- English · French